Flash Truth

…about flash gamedev and business

Addicted to the number of plays

Just stumbled on a thread in the Mochi forums where a developer proposed to rank other developers by the number of plays their highest played game achieved. Seems logical doesn’t it? I personally disagree and it seems I’m not alone in this. Badim spoke wisely when he said that average playing time, earnings and time spent to develop the game is also relevant and I partially agree with him.

There was a time where all people wanted was to have their games largely distributed. Nowadays, that’s a bit pointless. You spend countless hours making a game, countless hours finding a sponsor, a bit of time integrating the code from an ads network and then countless hours distributing, creating thumbnails of different size and shape only to appeal to the portals.

And what do the tasty high traffic portals do? They don’t want the ads in your game in their site. Isn’t that a killer? Your game will not generate YOU any revenue unless you license the game to those portals, which is fine by the way, but that means you will loose potentially millions of plays because of that. Well, think about it… if you have nothing to win from it, why should you even consider having your game, generating revenue to the said portals and you getting nothing from it?

Flash game developers are too addicted to the number of plays. In reality the number of plays is meaningless if the developer as nothing to win from it. You, as a developer, should not upload your game to any site, even if very high profile, if you don’t have anything to profit from the upload, simply because portals count on your addiction to increase their revenue and most of them, not sharing it with you.

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December 10, 2008 - Posted by | General, Portals | ,

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