Flash Truth

…about flash gamedev and business

Contests or how to trick developers to work for free

Contests have been a big part of flash game development since… ever I guess. Back in the days where portals got all the cash and flash developers worked for the simple love of the (usually awful yet addictive) game that having contests was a way of pushing some coins to the developers.

Right now (and let me remind you that this is the end of 2008) a lot of developers look for ways of making money from their games. Either pocket change to buy the next console game or to make a living from their flash creations. This is simple economic evolution of business model. The portals attracted users and for that reason, money was generated. Along the way, portals shared their earnings through investments in sponsorship deals and later on licensing deals.

Contests haven’t followed this evolution. Contests still exist based on the fact that developers want fame and glory, not money. It’s fair to say that the prize is usually money, but it’s a contest, not a business decision. It’s ok to have contests for developers who do it for fun, as long as the developers understand that someone will be making a load of money at their expense.

I’m writting this because Mochi Ads and Arcade Town joint forces to put up a old-school contest. The winners of the contest get sponsorship deals from Arcade Town. Here’s why this is tricky…

1. To enter the contest the developer has to distribute the game using Mochi technology. By definition, a distributed game has no sponsorship or primary licensing value, so by entering the contest the developer hands over the possibility of getting a deal. Mochi Media on the other hand, has a bunch of games to distribute and Arcade Town has the exclusive right to sponsor the games, since no one else will want it.

2. To enter the contest the developer must use the tremendously bugged version control system from Mochi. The reason is simple: As soon as the winners are announced, to have access to the prize money, they have to brand the game with Arcade Town’s logos. Without the version control in place, the already distributed versions wouldn’t have Arcade Town’s branding, therefor this wouldn’t be interesting.

3. In the forums, where the discussion piles up, some Mochi’s employees use a sentence that really gets on my nerves: “You’ll have bragging rights if you win!” What these folks are saying is: it’s not important that you are potentially loosing money as long as you can brag about it.

The problem with contests is that it’s a way of getting the usual stuff (traffic) to the usual people (portals) with less money to the same guys (developers). Almost all contests are based on this: you have to brand to the contest holder or you cannot launch your game or you’ll loose any chance of a sponsorship deal. Contests are a way of tricking developers to work for free.

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November 20, 2008 - Posted by | General | , , ,

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