Flash Truth

…about flash gamedev and business

Making money from flash games

I don’t have the slightest clue of the percentage of flash game developers that know they can make money from their games. Assuming at least one isn’t aware of it, I’ll try to tell you what paths are available.

Sponsorship

Many flash portals are interested in having their logos and buttons on flash games. This happens because people use the buttons and logos to navigate to the sponsor site, which translates to traffic, which translates to money. The more money they have, the more they will be willing to pay for better games since better games attract more portals, more players, more traffic and more money. I’ll give my take on sponsorship soon, but for now you can check these resources:

Flash Game License
Flash Game Sponsorship

Stuff

Although this is usually under the sponsorship umbrella, the truth is that it’s unrelated to sponsor branding. The “stuff” I’m talking about it to include APIs or make a custom version of your game or even selling the games rights to a third party that will then own the game. Hallpass has made the process of API inclusion quite easy and straightforward. The developer uploads a game with their API included and after Hallpass staff look at the game and aprove it, they’ll simply transfer $50. Not bad for a 15 minute job. There’s a world of opportunities around for several “stuff” just get to the number of forums around the net and pay attention.

Advertising

Advertising can be quite good or quite bad. The rule of thumb of advertising is that no matter where your game is played, you’ll get something, truth is, a lot of times you get nothing. Many of the big portals are not interested in games with ads, but you can make a buck if you use it. There’s a balance that the developer will need to find between cashing in a good sponsoring deal and having advertising. There are some offers, I invite you to check them:

CPM Star
Game Jacket
Mochi Ads

Revenune Share

Not all is bad news from portals that don’t allow ads. Some offer revenue share usually with a higher pay when compared to the advertising networks. The most outstanding portal that shares their own advertising revenue is Kongregate. Other’s offer it too like Fizzy.

Competitions

Too many to speak of really, but in my opinion most of them are bad for developers. These competitions either make you plug a logo and buttons in your game in exchanged for the remote possibility of winning a prize. That means you automatically exclude yourself from the best sponsorship arrangements. Others are cool though, even if very difficult. Kongregate and Nonoba offer weekly and monthly prizes to the games with higher ratings or number of plays. Althought the prizes are not that high, the simple fact that you enter the competition by uploading the game and eventually using an API, makes both extremelly attractive.

Advergames

This one is tricky. These are games that advertise a product, service or whatever they are contracted to advertise. You’ve seen it everywhere if you think of it. Little flash banners that want to you to score a goal, or to click it fast to win a push-up competition. For most flash game developers, advergaming is not that interesting since it looses the core mindset of game development and is more (if not completely) a marketing tool. To know a bit more about it, check Wikipedia.

And this is the overview of how you can make money from flash games.

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October 16, 2008 - Posted by | Monetizing | , , , , , , , , , , , , ,

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