Flash Truth

…about flash gamedev and business

Nonoba

One of the subjects I want to bring to this blog is a vision of the pros and cons of several portals. I considered several of them to start up this category, all pretty obvious, like Kongregate or Addicting Games, but I wanted something more… Nonoba provides that something more I was thinking.

“Why?” you ask… or don’t ask. First and foremost, Nonoba is a great site. It has the basic condiments of that make a modern gaming site: developer profiles, a ton of APIs, great social implementation, lots and lots of things to have both players and developers entertained for hours.

More, developers can make money from it. First and most obvious, Nonoba allows advertising, such as Mochi Ads or Game Jacket. Not that much traffic to make it an extraordinary portal to monetize from ads, but that’s always a good add-on for developers. Second, it holds weekly and monthly competitions, based on number of plays with some juicy prize money. Third, Nonoba has a micro-transaction API which allows players to win money from in-game features, like objects or extra content.

Sounds really juicy but… Don’t you hate when someone says “but” right after something really good is showed? What is the problem with Nonoba then? A developer can see Nonoba in two different ways.

The first is the typical one: you create a game, put up some APIs and hope to get some traffic. This is where the problem starts since most portals pay to have their APIs integrated and Nonoba does not. So, the developer has the trouble of putting their APIs up, testing it and hope the game does good enough to get some money from advertising. You don’t need a lot of math to see this is not worth the trouble most of the times.

The second route is to go for multiplayer and transaction APIs which Nonoba supports fully. First… the APIs are wonderful. Really easy, really good. But the problem with traffic stands again since you won’t be able to sponsor your game or even to distribute it because both APIs are heavily branded with Nonoba logos and worst, Nonoba register user buttons and so on. No portal is interested in having that kind of branding, therefor, the game will not be sponsored or even distributed, bringing the problem of traffic up again.

So… Nonoba is a terrific idea that will go really bad if they can’t build the traffic up. The only developers interested in doing some real work there will be the ones aiming for the prizes (some are really pros at this) or contracted ones, since the rest is almost pointless. Ok, there are developers doing it for fun, but most good developers are pros or getting close to it. All other developers will simply upload the games, hopefully get some hits and that’s it.

Good things: Technology, social aspects
Bad things: Over branding, no payment

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November 1, 2008 - Posted by | Portals | , , , ,

1 Comment »

  1. Hi, about the Nonoba api i think it’s worth while.
    I submit one of my games Pickies Factory and only get about 400 hits in the first week. A couple of daus later i add their highscore and achievments api it was played +16 000 times.
    That’s my experience with Nonoba.

    Comment by jeanpier | December 12, 2008 | Reply


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